Panini And FIFA Extend Exclusive Sports Card Partnership Agreement

Panini and FIFA

Sports card manufacturer Panini and soccer/football’s governing body FIFA have announced a renewal of their exclusive license agreement.

The long-standing partnership, which started in 1970, will now extend until at least the 2030 World Cup.

The agreement means that Panini will continue to exclusively produce collectibles, including trading cards, stickers and digital collectibles, for FIFA competitions, like the FIFA men’s World Cup and the FIFA women’s World Cup.

Panini’s FIFA World Cup trading cards and sticker albums have been hugely popular since the first release back in 1970, for the Mexico World Cup, and soccer collectors can look forward to products for both the 2026 and 2030 FIFA World Cups.

In a press release, Elisabetta Mussini, who is Group Licensing Director at Panini, said:

“We are really proud of the continuation and expansion of the partnership with FIFA. For us, this agreement represents recognition of our strong commitment to collectors and football fans in general, and we will ensure that we offer them products and experiences never seen before.”

“Many things have changed in the last five decades, but the passion of football fans and the desire to share it with supporters from all around the world is still there. Thanks to the joint effort of FIFA and Panini their engagement will reach a totally new level.”

This is good news for Panini, following the loss of key license agreements for the NBA, NFL and WWE to their competitors Fanatics (Topps); The extension of the partnership, which has lasted for over 50 years, demonstrates the strong relationship between the two parties.

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Jason Clarke

Jason is a lifelong sports fanatic and a huge fan of the NBA and NFL. He's long been a collector of sports cards - For over 20 years in fact. He collects various different sports, as well as some non-sport cards. He has a particular soft spot for 90s basketball inserts. Find Jason on X (Twitter): @jason_clarke91.