Jordan, Kobe, and Shohei Ohtani – all names that dominated 2025’s highest-end sports card transactions, with Logoman cards leading the charge.
Basketball led the way, with more than half of the top 10 sales involving either Michael Jordan or Kobe Bryant.
The top 10 sales of the year combined for well over $45 million. Several of these deals were private sales confirmed through wire transfers, reflecting how much of today’s ultra-high-end market operates behind the scenes.
Here’s a look at the 10 highest sales of 2025.
Counting Down The Top 10 Sales Of 2025
10. 2015-16 Panini Flawless Logoman Autograph Kobe Bryant #LA-KB (ungraded)
$2,300,000
This 1/1 card is one of only three Kobe Bryant Flawless Logoman Autographs ever produced, and the only example released during Bryant’s playing career.
Originally purchased raw in a private sale, the card has since been graded PSA 5. It also marks the first of five Secure-backed acquisitions among the year’s top 10 sales.
9. 2007-08 Upper Deck Exquisite Limited Logos Autograph Kobe Bryant #LL-KB1 (Ungraded)
$2,400,000
At first, It might seem crazy to see a card with 50 numbered copies sell for almost two and a half million dollars, but this particular copy of Kobe’s 07 UD Exquisite Limited Logos Auto card is unique and stands above the others.
This game-used autograph card includes a patch tied to the Larry O’Brien Trophy and an inscription reading “07-08 MVP.”
The private sale was confirmed through a review of wire transfer records and invoices.
8. 1986-87 Fleer Autograph Michael Jordan #57 (PSA 9 / Auto 10)
$2,700,000
Signed during a private, PSA-observed autograph session, this Jordan rookie autograph sold in a private deal brokered by Goldin in October.
The 1986 Fleer Michael Jordan card remains one of the hobby’s most iconic cards ever.
The $2.7 million result set two records – the highest price ever paid for an aftermarket autograph and the most expensive Michael Jordan rookie card of any kind.
7. 2025 Topps Chrome Gold Logoman Autograph Shohei Ohtani #GOLDA-SO (Ungraded)
$3,000,000
One name dominated the high-end baseball card market in 2025: Shohei Ohtani.
This 1/1 Gold Logoman Autograph card, celebrating his 2024 MVP award, smashed the record as the most expensive Shohei Ohtani card ever sold.
While not a rookie card, the Gold MLB logo, direct connection to a specific season, and Ohtani’s red-hot form helped drive a $3 million public auction.
6. 2003-04 Upper Deck Exquisite Collection Dual Logoman Michael Jordan & Kobe Bryant #NBAJB (PSA 6)
$3,172,000
This 1/1 grail comes from the very first year of Exquisite and features game-worn NBA Logoman patches from Jordan and Kobe.
The non-autographed Dual Logoman card delivered the highest sale ever for a basketball card without a signature, highlighting the growing demand for game-used NBA logo patches.
5. 1914 Baltimore News Babe Ruth (SGC 3)
$4,026,000
Only 10 copies of the 1914 Baltimore News Babe Ruth card have ever been graded. Widely considered Ruth’s most important card, this example sold at Heritage in October for just over $4 million.
Despite the huge sale, the result shocked many collectors for the wrong reason, as the exact same card sold previously for $7.2 million (in 2023). The roughly $3.2 million decline is believed to be the largest single-card loss in sports card history.
Regardless of that, it remains one of the hobby’s true gems and one of the most desirable cards ever.
4. 2003-04 Upper Deck Exquisite Collection Rookie Patch Autograph Gold LeBron James #78 (PSA 9 / Auto 10)
$4,250,000
One of the premier LeBron James cards in existence, this Rookie Patch Autograph gold parallel was sold to a Secure client in a private transaction.
It features a hard-signed autograph, jersey patch, and is serial-numbered to only 23 copies.
The sale was confirmed through a review of wire transfer documentation and invoices.
3. 2018-19 Panini Flawless Rookie Logoman Autograph Luka Doncic #36 (Ungraded)
$4,700,000
Arguably the most important Luka Dončić card ever produced, this Flawless Logoman Autograph set a new record for the Slovenian NBA star.
Sold privately, the card narrowly surpassed the previous Dončić record of $4.6 million, set in 2021. According to Secure, it has since been graded PSA 7 with a perfect Auto 10.
2. 2006-07 Upper Deck Exquisite Dual Logoman Autograph Michael Jordan & LeBron James #ADL-JJ (Ungraded)
$10,000,000
This Dual Logoman Autograph was acquired by Secure through a private sale in September, with the transaction being later confirmed via wire transfer review.
The $10 million sale ranks as the third-highest sports card transaction of all time and is the most ever paid for a card featuring LeBron James.
Purchased raw, the card has since been graded PSA 5 with an Auto grade of 9 by PSA.
1. 2007-08 Upper Deck Exquisite Collection Dual Logoman Autograph Kobe Bryant & Michael Jordan #DL-KM (PSA 6)
$12,932,000
The most expensive sports card ever sold at public auction topped the list in 2025. The Exquisite Dual Logoman pairs game-used NBA Logoman patches, and on-card signatures, from both Kobe Bryant and Michael Jordan.
But the crown jewel? The gold NBA 50th anniversary logo patch worn by Jordan during the 1996–97 season.
The sale drew widespread attention after Kevin O’Leary revealed he was one of the buyers. The card is now part of the WonderShyne Index, a curated group of ultra-high-end collectibles assembled by Secure.
What The Numbers Tell Us
Basketball clearly dominated the top of the sports card market in 2025, with Logoman patches emerging as the defining premium feature.
Private transactions, third-party grading, and institutional buyers played a major role in shaping the year’s biggest sales.
While vintage icons like Babe Ruth remain foundational to the hobby, 2025 showed that modern and ultra-modern cards, when tied to elite players and true game-used material, can command historic prices.
