UFC boss Dana White has revealed a sports card collection, worth over $1 million, that features some of the hobby’s most prestigious modern cards.
White is best known as the fiery frontman of the UFC—the guy who built an empire from bare-knuckle brawls and turned cage fighting into a global juggernaut.
But what you might not know is that the man behind the Octagon also happens to be sitting on a slick collection of modern cards.
UFC boss Dana White
In a recent video clip that surfaced from a Nelk Boys livestream, White gave a quick, jaw-dropping tour of his personal setup inside the UFC’s Performance Institute in Las Vegas. The focal point? A custom-built wall vault that houses some of the biggest names and biggest cards.
Gone are the days of stuffing cards in binders or locking them in some dusty safe. The display is clean, organized, and built to impress.
“So back in the day you’d put your cards in a safe somewhere; now they’ve built these safes where you can actually display them,” White said as he guided the crew through the collection.
And what’s on display? Some insane cards. “That’s a Jordan rookie,” he pointed out casually. “The Tom Brady refractor—there’s only seven of these that exist in the world. We’ve got Tiger, Kobe, I’ve got two Puka cards, one here, one here,” he added.
When asked what his most valuable card was, White didn’t hesitate—it’s either the ’86 Fleer Michael Jordan PSA 10 or the ultra-rare Bowman Chrome Tom Brady refractor rookie. He valued the Jordan rookie at $400k before adding “If Jordan signed that card it’s worth $5 million.”
Is He Right About the Values?
In terms of value, he’s definitely bullish on that Jordan rookie. While PSA 10s have fetched insane numbers in the past, the current market’s cooled off a bit.
As of late June, Market Movers data puts a PSA 10 MJ rookie closer to $200K—a hefty price, sure, but quite a bit south of the number Dana tossed out.
And the $5 million estimate for a signed version? That’s a huge stretch. The most recent high-grade, signed example—graded 9 and authenticated—sold for $2.5 million through Joopiter in June.
What’s The Verdict On Dana White, Card Collector?
Anyone who’s flexing a PSA 10 Jordan rookie and a population-7 Brady refractor isn’t messing around. Even if a few valuations are a little optimistic, it’s a great collection.
The best part? That awesome display that keeps the cards safe while also showing them off.
