Why Are Rookie Cards More Valuable?

In the sports card hobby, a player’s rookie card, in almost all cases, will be their most valuable card.

If you’re just starting out in the sports card collecting hobby, you may be wondering why a rookie card is worth more than other cards. To those who have been involved in the hobby for a while, it’s widely accepted that a rookie card will almost always be worth more.

Ultimately, the value of a card comes down to supply and demand. The more in-demand a card, the more it’s worth, but what actually is it that makes them more sought-after?

What Is A Rookie Card?

The term ‘rookie card’ is what sports card collectors and investors use to label a player’s first official card. 

Sometimes it can get a little confusing when players have more than one rookie card… for example Cristiano Ronaldo’s Sporting Lisbon rookie card is his 2002-03 Panini Mega Craques card but then he also has his international rookie card for Portugal which is the Panini Euro 2004 Sticker as well as his Manchester United rookie card (his first card after transferring to that team) and so on.

A phrase you might have also come across is a ‘true rookie card’. A player’s true rookie is his very first official card, so staying with Ronaldo as an example, the true rookie card is the 2002-03 Panini Mega Craques, it’s the one that was released before all the others… While the others will still be popular among collectors, this is the card that will hold the most value.

Case in point – the Cristiano Ronaldo 2002-03 Panini Mega Craques true rookie card is currently worth around $200k graded PSA 10 (check the current value here), whereas the 2002 Panini Futebol sticker, which was released slightly later in the same year, is worth around $100k graded PSA 10.

So, let’s take a deeper look into why rookie card’s (true rookie) are worth more.

There’s Usually Less Supply Of A Rookie Card

A rookie card is released at the start of their career, when they’re normally largely unknown or unproven in the sport.

So think about it, Michael Jordan, Lionel Messi, Tom Brady for example… but before anyone knew what they’d achieve in their respective sports. They weren’t the global stars that they are today, so their rookie cards wouldn’t have been in such high demand like they would be now.

That means, at the time of release, there likely wasn’t a huge supply. Then you have to also consider how little there must be in complete mint condition, to achieve a grading of 10, after all those years of them turning into some of the greatest to play the sport.

Again, as I mentioned earlier, value comes from the amount of supply and the amount of demand for that limited supply. The scarcity is created from the card being less produced because it’s not a hugely popular player at the time of release.

So, why are current rookie cards of players who are not fully established or still unproven also worth more?
Well that’s because collectors and investors now know that if a player hits the big time, then the card will shoot up in value, to crazy, life-changing, amounts of money in some cases. It’s a sports card investment strategy that creates the demand which drives the value up.

Collectors will buy based on speculation or the prediction that a player is going to be the next Michael Jordan for example, and therefore they buy when the card still has room to become a lot more valuable in the future.

A good recent example of that is Kylian Mbappe in soccer, who many believe will reach the level of Lionel Messi and Cristiano Ronaldo by the time he reaches the end of his career. There’s no denying he’s one of the top players in the world right now but he has a way to go to be considered an all-time great. Mbappes rookie card (2016-17 Panini Foot Kylian Mbappe #505) is currently worth around $10k in PSA 10.

Collectors Love Older Cards

As with most collectables, age plays a big part in the value of something. Normally the older a collectable is, the more it’s perceived value. 

It’s no different with sports cards, the phenomenon of owning a card that is older is something that has an appeal to collectors and investors. Owning the card that’s issued only a year after the first just doesn’t have the same pull, even though they can still be desirable to own and go for big money.

The Mystique Of A Rookie Card

A player’s rookie card is their entry into the sports card hobby, and for a lot of collectors it’s almost like a badge of honor to own it. It’s the equivalent of owning a base set 1st edition Pokemon card – the first issue has a huge appeal to collectors, and that plays a part in driving up the demand, which ultimately then drives up the price you have to pay. 

For that reason, even in cases where the supply of a later issued card is lower than the supply of the true rookie card, the true rookie is usually worth more.

It’s a lot of fun for collectors to find and look at cards of a player years before they became a household name.

Is The Rookie Card Always The Most Valuable?

Although it’s rare, a rookie card isn’t the most valuable card in all cases. There are a few examples where a player has a card which isn’t their first issued, but is worth the most.

In recent times, highly limited and numbered cards, some even autographed, have become a bigger thing, and due to the real scarcity of them, they can become more valuable than the player’s rookie but, as I said at the start, in almost all cases the rookie card is worth more than all the others.

An example of that is with soccer player Erling Haaland. Haaland’s 2019-20 Topps Chrome Bundesliga Autograph Superfractors card recently sold for $442,800, making it the most expensive soccer card ever to date. Although the card denotes his first season at Borussia Dortmund, it isn’t Erling Haaland’s true rookie card which is the 2019 Panini Fussball #32 sticker (currently valued around $7k). It’s the unusual rarity of the Topps Chrome Superfractors card that makes it worth so much more.

Erling Haaland Topps Chrome 2019 Autographed Card

Final Thoughts

So, when you take into account the points I’ve discussed, it becomes clearer to see why rookie cards are generally worth more than others – the scarcity, the condition scarcity of older cards and the power that rookie cards hold in the eye of collectors.